Come and enjoy European food and drinks in Shanghai!

November 6, 2020 SHANGHAI – A gala gourmet lunch was held at La Maison in Shanghai

to mark the beginning of a two-week European restaurant promotion entitled ‘Enjoy! It’s from Europe'. This two-week restaurant promotion will take place at eight prominent European restaurants in Shanghai. At the launch event, VIP guests, media and influencers were served a three-course lunch which comprised high quality ingredients from Spain, Italy, France, Germany, Portugal, Ireland, The Netherlands, Denmark, Greece, Poland, Bulgaria, Hungary, Sweden and Belgium.

“Enjoy! It’s from Europe” Shanghai Restaurant Promotion Opening

“Many Shanghai consumers have travelled to Europe where they discovered the diversity and quality of European cuisine, wine, beer and spirits. This restaurant promotion is a good opportunity for consumers to take a gastronomic journey without leaving Shanghai — it’s a chance to explore the traditional cuisines of Europe by visiting the eight restaurants participating in the ‘Enjoy! It’s from Europe’ restaurant promotion,” said Ferran Edo Andreu, Head Chef, The Lab in Shanghai.

He further stated: “for today’s Shanghai consumers, their attraction to European cuisine and food products is driven not only by their taste buds, but also by the recognition that Europe is home to safe, high quality and authentic food and beverages.” The production of all EU labelled food and beverage products follows strict hygiene regulations and control systems to ensure the safety of products and food establishments, for both staff and consumers.

Consumers enjoyed the EU dishes

“Enjoy! It’s from Europe” Restaurant Promotion Locations:

The “Enjoy! It’s from Europe” restaurant promotion will take place from 6 November - 20 November 2020. Shanghai consumers will have the chance to experience a range of safe, high quality and authentic European food and beverage products at the following restaurants:

• La Maison, a French restaurant located at 210 Jinxian Road, Huangpu District.
• Pirata, a Spanish and Portuguese restaurant located at Building 6, Columbia Circle, 1262 Yanan Xi Road, Changning District.
• Tomatito, a Spanish, Mediterranean and European restaurant located at Unit 08-10, 3/F, Infinitus Mall, 168 Hubin Road, Huangpu District.
• Anarkia Craft Kitchen, a Mediterranean Fusion restaurant located at 1/F, 462 Changle Road, Huangpu District.
• Cotton’s, a Mediterranean and European restaurant located at 132 Anting Road, Xuhui District.
• Pierogi Ladies, a Polish restaurant located at Lane 283, 8 Jiaozhou Road, near Xinzha Road, Jing‘an District.
• Vanca’s, a Bulgarian restaurant located at 427 Dagu Road, Jing‘an District.
• Epicure on 45, a German and European restaurant located at Radisson Blu Hotel Shanghai New World, 88 Nanjing Road West, Huangpu District

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Engaging vibe at the event

Each restaurant in the ‘Enjoy! It’s from Europe’ promotion will feature a unique menu created especially for the promotion by the restaurant’s chef. The menus will include appetizers, main dishes, desserts and beverages (wines, beers and cocktails). Menus will also include some of the EU Geographical Indication products. You can read more about them here https://ec.europa.eu/commission/presscorner/detail/en/IP_19_6200

“Enjoy! It’s from Europe” Restaurant Promotion Highlights:

At the ‘Enjoy! It’s from Europe’ restaurant promotion event, Chef Andreu provided information about the dishes which were served and emphasised the use of high quality, safe ingredients from Europe. Before we began tasting, Chef Andreu introduced La Maison’s gourmet ‘Enjoy! It’s from Europe’ menu to the gathered guests:

Starter

Mixed Spanish and Greek olives with grilled tomato bread with olive oil and crispy sea salt

Olives from Spain, olives from Greece, olive oil from Portugal, sea salt from Cyprus

Truffle French foie gras terrine with toasts

Foie gras from France

Oven-baked smoked Provolone cheese with Italian pomodoro, pinenuts and fresh basil

Provolone cheese and tomatoes from Italy

48-month cured Iberico Spanish ham with grilled green asparagus

Iberico ham from Spain

Mixed Spanish and Greek olives with grilled tomato bread with olive oil and crispy sea salt

Truffle French foie gras terrine with toasts

Oven-baked smoked Provolone cheese with Italian pomodoro, pinenuts and fresh basil

48-month cured Iberico Spanish ham with grilled green asparagus

Main Course

Baked scallops from Finland with Iberico Spanish ham

Scallops from Finland, Iberico ham from Spain

Ireland beef fillet with roasted potatoes and grilled Spanish Piquillo peppers

Beef from Ireland, peppers form Spain

Baked scallops from Finland with Iberico Spanish ham

Ireland beef fillet with roasted potatoes and grilled Spanish Piquillo peppers

Dessert

Belgium chocolate brownie, sweet whipped German cream

Chocolate from Belgium, cream from Germany

Belgium chocolate brownie, sweet whipped German cream

The ‘Enjoy! It’s from Europe’ restaurant promotion is an excellent chance for Shanghai consumers to try some of best food and beverage products from the European Union. There are a wide range of EU food and beverage products, including meats, seafood, cheeses, wines, beer and spirits that are gaining in popularity among Shanghai consumers,” said Chef Andreu, who is from Spain and has lived in China for three years.

Chef Andreu introducing the dishes and the EU ingredients

While many Shanghai consumers are familiar with French, Spanish and Italian cuisine, the ‘The ‘Enjoy! It’s from Europe’ restaurant promotion will be an opportunity to explore lesser known European cuisines such as Polish and Bulgarian. The Polish restaurant Pierogi Ladies is famous for its pierogis, a type of stuffed dumpling. For the promotion, a beetroot and goat cheese pierogi with goat cheese from Greece and sundried tomatoes from Italy will be served, along with many other traditional delicacies. Additionally, Pierogi Ladies will serve Polish beer and Polish Vodka GI.

Vanca’s will feature many traditional Bulgarian dishes during the promotion, including  stewed pork fillet prepared with pork from Denmark and white wine from Hungary. The restaurant’s delicious menu items can be enjoyed with fine Bulgarian wines and spirits.

When asked about the safety of European food and beverage products, Chef Andreu replied: “for restaurant chefs, safety is the top priority when they select food products for their restaurants. In my opinion, there is no doubt that European products are very safe because in Europe the standard of food production controls and security is high — for example the use of preservatives is carefully monitored. From what I have seen, Shanghai consumers appreciate the safety, quality and authenticity of products such as European hams, beef, pork, seafood, cheese, wine, spirits and beer as well as products such as olive oil and table olives.”

 “Colours by Europe” Campaign in China

The communication campaign in China running until early 2022 includes numerous events for businesses and consumers as well as strong online and media presence (WeChat, Douyin and Weibo) to promote EU agricultural products. The objective is to increase the awareness among Chinese consumers of the key attributes of EU F&B products — i.e. safety, quality and authenticity. It further aims  to educate Chinese customers on how to enjoy them on their own or with different food combinations, and to encourage purchase. China is the EU’s most important trading partner and the second-largest food importer in the world, with a wealthy and sophisticated society that demands a higher quality and variety of products.

Safety, Quality and Authenticity of EU Agricultural Products

Safety, quality and authenticity are the core pillars of what drives the demand of EU food and beverage products among consumers worldwide. Chinese consumers can enjoy European food and beverage products with peace of mind due to the comprehensive safety and quality standards at every step from growing to production. The high quality of European food and beverages is guaranteed by the stringent production standards and quality controls that are in place. Europe's diverse mix of cultures and centuries of traditions give birth to a wide variety of authentic food and beverage products.  

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