Halo, base

By Shanghai Family 2021-04-30 10:23:56

2021/04/07, base media tour. We get connected, inspired and moved with base modern living spaces, sketching out the elegant, creative and cozy urban life together. 



base is the serviced apartment operation and management group. Focus on apartments renovation, operation and management. base aim to improve environments, elevate human interaction and quality of life.


base projects are to infuse new life into neighborhoods through inspiring urban renewal, and create infinite new possibilities in living, working and dreaming.


2021 is an brandy new chapter for base, after grand opening of base-BINJIANG, multiple properties have launched recently, like base-W. LONGHUA, base-TONGFENG, and base-GONGTI, the first serviced apartment in Beijing.


Inspired by base philosophy to reflect the local culture and spirit of a destination. base is your perfect choice for an extended stay in spring. Let's discover more details now.





Perched right on the shore of the new Huangpu Binjiang waterfront, with panoramic river view on the Mercedes-Benz Arena and the China Pavilion of the Shanghai World Expo Pudong. The design of the whole project retains base's unique terrazzo material. Designer breaks the color tone of the previous black and white, ash in an initial trial on Air Force blue and Post green, sketching out the elegant, low-key and cozy life by blending the original wood quality with the curvature of the interior wall of the room.

Address: No.428 South ZhongShan 1 Road, Huangpu District, Shanghai





base-W. LONGHUA is located in Shenjiazhai, West Longhua Road. The renovated white building and the surrounding environment are ingeniously integrated, playing a low-key and unassuming new role, but under the minimalist style, it reveals a modern sense. The internal space structure is clear at a glance. The designer divides the space ingeniously, making it the finishing touch of the entire apartment. In a limited space, meet the flexibility and functionality in the pattern, and create more possibilities for life.

Address: No. 58, Lane 315, West Longhua Road, Xuhui District, Shanghai





Located in the heart of Shanghai Hongkou District, with easy access to commercial center and business districts. This 7-stoery building enables the residents to enjoy the urban living within the complex. The property retains the distinctive design aesthetics of base, featuring natural lights and art-deco style. base-TONGFENG is the ideal place to live an elegant and cozy life in metropolis.

Address: No. 699, Tongfeng Road, Hongkou District, Shanghai





Located in Sanlitun and just a hop away from the Worker's Stadium. Classic monochrome and minimalist design blends with pop culture, contrasting and complementing each other. As base's first serviced apartment project in Beijing, provides residents with a peaceful and elegant collaborative space to nurture and unleash pure inspiration.

Address: No. 2, Lane 10, Xingfu 1 Village, North Gongti Road, Chaoyang District, Beijing.