ADM, a global leader in innovative solutions from nature, made its appearance (booth number: W5H51) at the 26th Pet Fair Asia (referred to as "PFA") under the theme of "Take a proactive approach to well-being for happy, healthy pets" held at the Shanghai New International Expo Centre during August 21-25, 2024. During the exhibition, ADM not only brought several newly launched TOTAL EQUILÍBRIO ® products but also showcased a variety of innovative products and comprehensive nutritional solutions for pet nutrition to pet owners and industry partners, reinforcing the rising humanization trend that is powering the Chinese pet nutrition market.
“In the future, ADM plans to introduce a broad portfolio of products such as functional treats and wet food, providing Chinese pet owners with more diverse options, from standard to super-premium product ranges,” said Fabiana Bianchi, ADM Nutrition APAC President. “At the same time, ADM will continue to invest in the Chinese market, based on the research capabilities of ADM Pet Nutrition Research Center (China) and the latest research results from ADM’s cooperation with local universities, to meet the diverse needs of Chinese pet owners with science-backed solutions in line with the latest consumer trends."
Launch TOTAL EQUILÍBRIO ® Products, Promoting the Innovative Development of Humanized Nutritional Management for Pets in China.
In China, pet parenting is gradually becoming more and more science-driven and humanized. The "2023- 2024 Chinese Pet Nutrition Consumption Report" shows that Chinese pet owners are increasingly inclined to purchase diversified and nutritionally functional products for their pets. In response to this demand, ADM launched new TOTAL EQUILÍBRIO ® products, including TOTAL EQUILÍBRIO ® VET RENAL CATS, TOTAL EQUILÍBRIO ® VET INTESTINAL DOGS and TOTAL EQUILÍBRIO ® Longevity DOGS at PFA 2024. Supported by science-based formulas, these products provide precise nutritional solutions for pets and showcase innovative development of pet nutrition products in China.
The "2023-2024 China Pet Medical White Paper (Consumption Report)" indicates that the top reasons for dogs and cats to visit the vet are gastroenteritis and lower urinary tract conditions. Moreover, according to the "2023 China Pet Industry New Trend Insight Report", it is expected that 30% of pet cats and dogs will reach old age by 2025. With the increasing number of elderly pets, the market demand for products and services that support senior cats and dogs is also on the rise. Bolstered by domestic market demand and industry-leading innovation, ADM's global brand TOTAL EQUILÍBRIO ® has launched three new products. TOTAL EQUILÍBRIO ® VET RENAL CATS features selected high-quality protein sources, low- phosphorus formula and additional raw materials rich in OMEGA-3 components, providing comprehensive support for kidney function. TOTAL EQUILÍBRIO ® VET INTESTINAL DOGS chooses high- quality proteins with high absorption and digestibility and applies a scientific combination of fibers, probiotics, and prebiotics, providing nutrition that supports recovery for dogs with gastrointestinal symptoms. For senior dogs, TOTAL EQUILÍBRIO ® Longevity DOGS features fresh meat and a “no corn, no wheat” formula that provides support for joint health, intestinal health, heart and kidney function, aiding in antioxidant stress, and a longer and healthier life.
Empower the Industry's High-Quality Development through Innovation and Unlock the potential of Chinese Pet Market.
On August 19th and 21st, ADM separately held an ADM TOTAL EQUILÍBRIO VETERINARY ® New Product Launch Conference and ADM Pet Nutrition Innovative Ingredients Conference. More than 250 guests, including leaders of industry associations, experts and professors, industry veterans, key partners, and trade media, attended the conferences and engaged in in-depth discussions on ADM's latest innovative scientific research achievements and jointly explored the latest trends of the Chinese pet industry.
At the New Product Launch Conference, Fabiana Bianchi, President of ADM Nutrition APAC, introduced how innovation is driving the development of pet nutrition industry and shared ADM's insights on emerging pet nutrition trends in the new era. Gustavo Zenaide, VP, ADM Pet & Animal Wellbeing, shared the latest advances in the usage of the microbiome in pet nutrition. Chen Hongfeng, General Manager, ADM Pet Nutrition China, introduced ADM Pet Nutrition's latest layout and strategic planning in China. At the conference, ADM also held a strategic signing ceremony for new TOTAL EQUILÍBRIO VETERINARY ® products with Zhongrui Supply Chain Management Co., LTD. The academic representative, Dr. Li Lian, Associate Professor of Nanjing Agricultural University, shared how "Clinical medicine + Nutrition" enhances the health value of pet food. Many industry professionals and academicians gathered at the conference said they have witnessed ADM pet nutrition's rapid growth in China and look forward to ADM’s ongoing efforts in guiding the industry's high-quality development with innovation.
At the ADM Pet Nutrition Innovative Ingredients Conference, Shengyong Mao, Dean, College of Animal Science, Nanjing Agricultural University, and He Qian, Professor, School of Food Science, Jiangnan University, delivered the opening speech. Fabiana Bianchi, President of ADM Nutrition APAC, Helen Hu, President of ADM Health and Wellness APAC, and Gustavo Zenaide, VP, ADM Pet & Animal Wellbeing, delivered remarks. Chen Hongfeng, General Manager, ADM Pet Nutrition China, gave an in-depth introduction of ADM pet pre-mix business development strategy. In addition, the signing ceremony of strategic cooperation between ADM Pet Nutrition and Runhe Supply Chain Group was also held on the site, and the two sides will conduct in-depth cooperation on pet nutrition supply. And David Li, Ph.D & M.D, SR Nutri Scientist & Tech Support Manager at ADM, showcased the perspectives of ADM microbiome products, mainly focusing on microbiome research to support digestion and optimize gut function of dogs and cats.
For three consecutive years, each appearance of ADM at PFA has been accompanied with the launch of new brands or products, demonstrating to the market ADM’s unwavering confidence in China's pet industry. Looking forward, ADM will continue to delve into the nutritional needs of pets throughout their entire life cycle, commits to developing and introducing cutting-edge innovative products in the industry,
and brings more diversified and pet nutrition solutions to Chinese pet owners. While promoting the high-quality and sustainable development of the pet nutrition industry, ADM will strive to further deepen its investment in the local market and unlock the potential of the Chinese market.
About ADM
ADM unlocks the power of nature to enrich the quality of life. We’re an essential global agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities. We’re a premier human and animal nutrition provider, offering one of the industry’s broadest portfolios of ingredients and solutions from nature. We’re a trailblazer in health and well-being, with an industry-leading range of products for consumers looking for new ways to live healthier lives. We’re a cutting-edge innovator, guiding the way to a future of new consumer and industrial solutions. And we're a leader in sustainability, scaling across entire value chains to help decarbonize the multiple industries we serve. Around the globe, our innovation and expertise are meeting critical needs while nourishing quality of life and supporting a healthier planet. Learn more at www.adm.com.
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